Proposal Engine for ANC
A proposal platform for a national LED display integrator — structured intake, versioned pricing, and client-ready output. Turnaround went from days of spreadsheet assembly to under an hour.
Every proposal was rebuilt by hand — spreadsheets, copy-paste pricing, scope language that drifted between reps. Quoting a stadium display project meant days of assembly, and once a proposal went out there was no system of record for what was promised, at what price, under which version of the numbers.
A purpose-built proposal engine: structured intake that captures the shape of each opportunity, a versioned catalog of products, services, and pricing rules, and a generator that assembles branded, client-ready proposals. Every sent proposal references the catalog version it was built from — reproducible by design. One Postgres-backed system, zero copy-paste.
How it works
Structured Intake
A guided flow that captures each opportunity — including the source documents it arrives in. RFPs and legacy spreadsheets are parsed into structured data the engine can act on, instead of being re-typed by hand.
Catalog & Pricing Engine
A versioned catalog of products, services, and pricing rules — centrally managed. When pricing changes, it changes everywhere going forward, while sent proposals stay frozen to the version they were built from.
Proposal Generator
Assembles client-ready output from intake data and catalog selections — consistent language, clean PDFs, shareable links, and a full audit trail for every change on every version.
Two ways to build a quote
The engine can reproduce an existing estimate exactly — down to the formatting finance expects — or recalculate from the catalog's pricing rules. Teams migrate at their own pace without a forced cutover.
Configurable pricing rules
Per-line pricing logic handles tiers, bundles, and project-specific adjustments. Reps configure, they don't calculate. Finance trusts the numbers because they come from one place.
Versioned everything
Templates, catalogs, and pricing are all versioned. Changing the language or the numbers never retroactively alters what a client already received. Full history, no ambiguity.
Role-based views
Sales sees what they need to close. Ops sees what's been promised before it lands in their queue. Finance sees the numbers without the noise.
The team stopped negotiating with their own spreadsheets. A proposal that took days now takes under an hour, and every number in it traces back to a versioned catalog. Reps spend their time on the customer instead of the document. Onboarding a new offering is a configuration change, not a rebuild.